Crucial Lessons in Influential Product Development

As the year progresses, we see news from the world's tech giants showing off their latest products just in time to capture the holiday season stroll. Apple released the iPad Mini, Samsung released its newest Galaxy tablet, Google released the Nexus 7, and Microsoft didn't have a big event for its Surface tablet in Times Square.

Even so, there are at least 21 other devices from different manufacturers that have been or should be released by the end of this quarter.

In a market as competitive as the mobile computer market, every major computer manufacturer seems to be jumping on their own version of what they envision for the future of the industry.

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Some even tried to publish for more than a year. Apple has released a total of three products, including the now outdated third-generation iPad that was officially available for 221 days – the iPad Mini and the fourth-generation iPad, which basically cannibalized their own products.

While you will see proposals that are unique in terms of design and use, they basically meet the same requirements. In fact, it only highlights what is missing when consumers have to compare them to market leaders.

How can a company compete in such an environment if it doesn't equip its products with the latest technology, spend millions of dollars on advertising, or play the price game?

Amazon is at the forefront of the tech giants in the mobile PC market because they know they shouldn't just focus on introducing the latest gadgets into product development today. With the introduction of the Kindle in 2007, they single-handedly revived the e-book market. Since then, more than one million Kindles have been sold in a week.

In comparison, the average tablet offers a lot more than the latest Kindle. The original product offering didn't even have a color screen at first. The answer is not to create a better product, but to win over customers. What's behind the scenes makes a difference.