Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay only when someone clicks on your ad copy, advertise on a search engine result page. The click will lead the user to your website.
The more you bid for your ad position for your keywords and more effective your ad copies are, the more your site rank in paid results.
The stats show that by 2010 the online advertisers will spend $7 billion dollars on paid advertising. Which depicts that PPC is getting more competitive and expensive day by day. Therefore, an effective pay per click management campaign is essential for having good ROI.
What is Pay Per Click (PPC) Management?
Pay Per Click Management is one of the methods of online marketing which helps in driving targeted traffic to your site and help in getting leads for your business.
In PPC one creates and place online ads in high up positions on major search engine results pages like Google, Yahoo and Bing. Your targeted customers i.e. the one who are looking for you, sees your ad copy; when they search for a particular word or key phrase.
That keyword is highly related to your business. One creates PPC campaigns in search engines online marketing platforms and places a bid for the keywords they want their ad to show up.