Direct Mail Marketing is a tricky business, and if you do not take time to do it properly, you're just wasting your time and throw your money into the empty box. In the current difficult economic market, all businesses need to spend money on advertising. Small businesses especially, need to be careful how they spend their advertising dollars.
Follow these simple steps, and you will have a successful direct mail marketing campaigns.
You want to get your message out to people who are most likely to need or want what you offer. The best way to do this is to purchase highly targeted mailing list. Someone experienced with this is an essential aid. You can explore https://www.mailkingusa.com/ for acquiring more information about direct mail marketing services.
2. Printed Piece
Next decide what kind of piece you want to email. A postcard has been proven to be the most successful. The size of the postcard is the next important step. A small 4×6 cards will not get much attention, but 6×9 or 5 .5x 8.5 card can be easily missed in the mailbox.
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3. Your Message
A lot of thought should go into your message. Always have an offer difficult to refuse or unusual. Make sure your offer has an expiration date, you want people to act quickly.
Using common sense for when to send a piece of mail you depends on your business. If you sell goods vacation, then mailing before the holiday is good for you. If you have an adult dance studio, summer is probably not a good time for your mailing list.