Email is a versatile tool for business, and if you know the metrics of using this tool, this will be the main tool for generating leads for your business.
Smart Marketers know how to utilize tools to create automated email campaigns to engage audiences. Email automation campaigns make it possible to send emails to a targeted audience at the right time.
Email automation saves business time by organizing mail for customer-specific actions. Like if new subscribers send them a welcome letter if you make an update on your website, send an update letter to your audience and more. You can browse https://www.pebblepost.com/ for acquiring more knowledge about direct email marketing solutions.
Setting up an automated email marketing campaign with powerful tools helps marketers to take smart steps.
What to do before running an Email Automation Campaign-
1. Lay your foundation – Before running any email marketing campaign, do a foundation that will help you to make your campaign successful.
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The main points of running a campaign are-
If you are ready for this job, so you can run the campaign without difficulty.
2. Monitoring Metrics – Make sure your monitoring metrics are correct.
3. Understanding the type of email – You must know about the type of email before sending it to your customers. Group your email subscribers according to your needs.
There are two types of emails used in business – Promotional emails and Transactional emails.
The name can identify the promotional email. These emails can be used to send offers and to promote your business products and services.